Sunday, March 04, 2001

Hello, Technology

On the cover of the May 11 issue of Entertainment Weekly, one of my favorite magazines, a headline reads "STAR WARS GOES HI-TECH." Hi, tech! Hello, technology! How's it goin'? Hi-fi was one thing, a whimsical spelling to accentuate a rhyme. But you wouldn't write "hi-fidelity," and there's no point in writing "hi-technology" or "hi-tech," no matter how tight your headline specs might be. Even the abbrev-hpy high-tech industry isn't trying to foist the "hi" spelling on us.

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